The MUSIC IN COLOR by BEHR platform was inspired by the way Katy experiences music and its connection to color and uses Behr's superior color leadership and Spotify's unique streaming intelligence to create an immersive online discovery of paint colors. "By combining Katy Perry's intrinsically colorful music and personality with Spotify's data-driven technology, the MUSIC IN COLOR by BEHR experience unleashes an entirely new way of approaching the color selection process by using music as the guide to make DIYers inspiration a reality." "We wanted to create a completely new way for people to experience color selection by drawing on the inherent connection between music, color, and creativity," said Jodi Allen, Global Chief Marketing Officer at BEHR Paint Company.
The interactive color tool works across the entire Spotify music library by identifying key characteristics in a song, based on tempo, key and other musical attributes, to create a unique experience for each song and user. Combining Spotify's streaming intelligence and the bold and fresh array of paint colors from Katy Perry's exclusive color palette by BEHR, choosing a color is as easy as pressing play and users will be inspired to bring their beautiful DIY visions to life. The MUSIC IN COLOR by BEHR tool goes live today – consumers can discover the colors of their favorite songs by visiting This all-new color selector tool will help people discover personalized paint color recommendations through their favorite songs on Spotify.
23, 2021 /PRNewswire/ - Behr Paint Company has tapped singer-songwriter Katy Perry and leading audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of colors Katy Perry experiences through music.
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